Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business

People will pay more for specialists. If you think about it, would you rather go and see, say, a general hairdresser, or someone who really understands and only works with your type of curly hair and gets rave reviews from people just like you? Having a niche communicates your expertise. It tells your client, I see you, I understand you, and I've built something just for you. And that's powerful in the marketplace.